Meet Cassandra “Cassie” Kelly, the heart behind Lucy Jane. Based in Charleston, West Virginia, Cassie has always carried a deep love for classic fashion, timeless accessories, and the kind of style that feels both polished and personal. Though her career began in healthcare, her entrepreneurial spirit, and a lifelong passion for handbags and jewelry, guided her toward building something of her own.

As a child, Cassie was more captivated by brooches and handbags than dolls. She fondly remembers visiting her neighbor, who would let her explore a jewelry box full of vintage brooches, sparking a love for adornments and elegance that would stay with her for life. Her favorite accessory? The clutch: an understated symbol of confidence and grace that inspired her debut collection.

The name Lucy Jane comes from a childhood nickname given by her beloved aunt, and it felt only fitting to carry that legacy forward into a brand built on charm, refinement, and the joy of personal style.

Cassie believes every woman should feel confident, special, and seen. With quality craftsmanship, timeless silhouettes, and thoughtfully interchangeable magnetic adornments, Lucy Jane bags are designed to carry you from everyday moments to elegant evenings.

When she’s not designing, Cassie loves to travel, spend time with her special niece Bre, and dote on her cat. She credits her faith and her father’s entrepreneurial example for shaping her vision, and she hopes every Lucy Jane bag feels like something you’ve been waiting for.